An author spends a lot of time jotting down their
thoughts to write a book. But just writing is not enough; once the writing
process completes, it’s time for the author to think about selling the book.
This is where it gets
challenging. An author is blessed with writing talent, but marketing the book
to the write audience can be challenging for the author.
If you are in that
situation right now, this article will tell you how social media, to be more
specific, how Facebook can help you sell your book. This article will talk
about ways Facebook can help authors in boosting the sales of their book
copies.
How Facebook Helps in Selling Books
Facebook, which has
over 2 billion daily users, serves as an excellent marketing tool for marketing
books. Using this platform, you can create a dedicated page to promote your
work, where you can host events, giveaways, announce book tours, and connect
with the readers. Apart from that, Facebook also offers marketing through ads,
which can benefit the author by improving the sales and improving the reach and
author recognition.
Why Facebook Marketing?
Facebook Ads, if
properly planned, can be a great marketing tool for selling books. The factor
that makes Facebook the best social media marketing channel is its vast data.
When you advertise on Facebook, you can use this data and target the audience
that you want to reach.
Facebook Ads come with
different options, allowing the advertiser to target the population by their
geographical locations, gender, age group, occupation, interests, and recent
activities.
Although there are
many ways that authors can leverage to sell their work, those ways are complex
and time-consuming. You can also hire any professional book marketing
company that offers affordable social media marketing services
for selling books. Here are some features that set Facebook marketing apart
from other marketing strategies:
- Customized Targeting
When an author writes a book, he/she writes on a specific
niche/category. Facebook Ads allow authors to market their book to a particular
group of people per their book’s niche/category. This targeting improves the
chances of getting noticed by an interested audience, leading to an increase in
visitors to the website or the page. If you have written a book on teen
romance, you can target users based on their interests, gender, relationship status,
and many other factors. It means that Facebook paid ads can get your book
noticed by readers and help improve the sales of your book.
- Different Pricing Options
Facebook Ads Marketing allows you to set bids based on
Cost-Per-Click or Cost-Per-1000 Impressions. You can select a price limit
according to your budget and marketing goals. Depending on your needs, you can
create ads to promote your book, author website, blogs, or posts. Facebook
marketing costs you lesser than other ways of marketing and allows your work to
reach the target audience.
- Conversion Tracking
With Facebook Ads, you can keep track and have an insight into the
response that your ad and your work are getting from the audience. Based on
these insights, you can calculate the ROI and how the ads helped improve your
book sales. From clicks to conversions, Facebook allows you to monitor it all.
- Affordable Rates
People often believe that marketing on Facebook costs a lot;
however, the reality is the opposite. Facebook allows advertisers to run ads on
a budget as low as $5 per day. Authors can benefit from this powerful marketing
channel by selling more books and reaching more book readers, leading to an
increased ROI and recognition.
When to Use Facebook Ads
Facebook ads can be
beneficial in different scenarios. Depending on your budget and goals, you can
use Facebook advertising in some or all of these scenarios. Here are the top 5
scenarios in which Facebook Ads become fruitful:
- Book Launches
When you plan a book launch, the next step after planning is to
research the target audience and inform them about your book’s launch. This is
where Facebook Ads can help authors promote their book launch through Facebook
advertising.
- Promotions
Once your book is launched, you can use Facebook Ads to promote
your book to the right audience. You can also host giveaways and promote that
post by creating an ad to reach more audiences.
- Sales & Discounts
If you are offering special sales, promos, or discounts on your
books, you can use Facebook Ads to inform readers about it and attract more
potential buyers.
- Cross-Series Book Retargeting
If you have written previously written a book on a specific genre,
and you have now written another book on the same genre, you can target people
who read your book 1.
- Same-Series Book Retargeting
If you have written another part of your book, you can use
Facebook Ads for retargeting the audience who read your previous book and
inform them about the launch of the next part of that book.
Final Words
With Facebook Ads, you
can target readers who would be interested in reading and purchasing your book.
All this can be done at affordable rates, without having to spend tones of
money on promotions.
