Book reading is a popular activity among all ages of people.
It begins from an early childhood age and remains for a lifetime. Reading a
book is an excellent habit people should adopt in their life. It increases
their knowledge and wisdom. People find an original and authentic source of
information from books. They are a reliable and durable friend to human beings
and lasts their friendship till life. The association of books with humans is
long-lasting. They are real companions that remain faithful forever and never
deceive. Books give a lot to us and get nothing in return.
Many people are habitual to reading a few chapters of a book
before going to bed. They cannot find a peaceful and sound sleep without
reading a book. People love reading and holding a physical book in their hands.
They put their books on the side of their pillow before falling asleep.
In recent years, there has been a tremendous advancement in
technology and the trend of physical books has been transformed into eBooks. It
has given a new revival to book reading but has faded the value of traditional
books.
Good readers are also good writers. Writers are not born to
write. They learn by practice. Book writing is a rising trend nowadays that
shows a profitable investment to authors. They write a book not only for
passion but also for a career profession. Authors write their books to publish.
Publishing is a core aim of authors to market their books to the niche target
audience. Book promotion has been a serious hassle for authors to search for
publishers and invest a lot of money in launching their books in the market.
Nowadays, there is not much difficulty for authors in publishing their books.
It is due to the rise of online book
promotion services to publish and promote your book to the customers.
Authors can now publish their books on Amazon Kindle and other valuable
platforms.
E-book writing has become a trending fashion among new and
seasoned authors to promote their books online. Here are the best book
promotion techniques for authors:
Book Promotion Needs a Prior Strategy
The strategy works only when it is conceived and executed
correctly. Every writer desire to launch and promote their books but fails due
to improper planning and strategy. An incorrect book marketing strategy leads
to failure. It is rightly said that “Think before you leap”. This proverb fits
in the context of book promotion.
Authors need to think carefully and brainstorm book promotion
ideas before rushing to publish their books online. They have to set their
ultimate goals and determine their online marketing activities. Writers should have
to plan their book launch and prepare their marketing strategy ahead of time. They
should conceive and execute their book promotion plan before a launch.
Build a Dynamic Website for Book Promotion
A website is essential for authors to promote their books
online. It gives a huge platform for writers to spread the word about their
books and expand their broader audience reach. Authors must have a personal
website to showcase their portfolio work to the readers. It should contain a
home page, about page, products/services, and contact page. Adding a blog
section is an extra effort for authors to provide valuable knowledge and
resourceful information to the readers.
It develops a curiosity and raises interest in authors to
post and publish the latest content. The author’s website must have a
testimonials page to receive reviews and feedback of readers sharing their
recommendations to others. Authors can also include their social media icons to
link and connect them to the audience. They must have a compelling logo to
attract visitors with smooth navigation and colorful UX design. Authors should
include their mailing address, phone, and email to subscribe to newsletters. They
must also add a real-time live chat option to communicate with customers and
respond to all their relevant queries on time.
Create a Strong Author Platform for Book
Promotion
A good author platform helps you build durable and reliable
connections with customers. It gives you vast opportunities to establish a
strong reputation and build long-term friendly relationships with other fellow
authors in the niche industry. It gives you a broad surrounding knowledge and
increases your professional exposure in the market. Having a solid author
profile gives you robust recognition. It builds your name and fame in the local
literary industry and expands your global audience. Authors can build both
online and offline communities to promote their books among niche audiences and
compel them to buy and read. They can participate in webinars and interview
other leading authors to learn tips from them. Launching a book promotion event
is an excellent idea of interacting with the audience and receiving their
feedback.
Show an Active Social Media Presence for Book
Promotion
Social media is a popular and powerful medium to reach an audience.
It is a major platform for authors to showcase their extensive book promotion
to customers. They should hire an expert designer to design a colorful and
beautiful front-page design to attract customers at a first glance. They can
create authentic and genuine book posts and share free chapters to develop
interest and curiosity in readers to buy and read your book. Authors should
create their profile pages on Facebook, Twitter, LinkedIn, Pinterest, and
Instagram. They should also make their book title viral and broadcast their book trailer
video on YouTube, daily motion, meta café, and Vimeo. Authors must provide
valuable information to the readers on their social media platforms. They can
post text, images, infographics, and videos to share them with a wider
audience.
Conduct SEO for Book Promotion
Authors must utilize the power of search engine optimization
to rank their book websites organically on Google. They should research and
brainstorm a well-matched combination of generic and long-term book-related
keywords. These keywords enable authors to find the search intent of searchers
to find a book promotion online. Authors must also run a paid campaign to show
display and search ads on google. It helps them quickly generate traffic and
drive conversions to bring qualified leads.
Bottom Line
All in all, these are remarkable book promotion
tactics to advertise your books to the bulk audience. It revives the reading
habit among customers and increases their intellectuality to open their minds
and broaden their horizons.
